#069 Ditch the pitch

To be honest, my stomach churned when the 'There's nothing like Australia' tourism pitch was introduced in March.

There's nothing like 'insert country here'.
Uniquely 'insert country here'.
There's no place like 'insert country here'.

Wow. Groundbreaking stuff.

Well to round it all off, some bastard got paid more than I'll make in a lifetime to make this 90 second clip that was 'revealed' (in a 'slip over in a puddle/skirt around your head' kinda way) today. Essentially, a moving collation of tacky 90's Australian istock clips, to the tune of twangy Australians, singing a song (that well could have been written by an eight year old), about themselves.

*throws hands up in air* Just genius.

#057 Up there

In a world of pixels and pantones, choosing a gruellingly labour intensive solution to visual advertising creative seems sooooo ridiculous.

This short film about large-scare hand painted advertising in New York makes me happy that even though it might seem nuts, there's still people working their passionate asses off making sure the result of such a dying artform is still feasible. Even if it is cheaper and faster to print on vinyl...

#048 I'm sorry. Maybe you weren't Listening...

Ahahaha oh man, this has to be the most genius kiwi PR response to misinformed journalism I have seen in a short turnaround, in suuuch a long time.

After announcing a proposed alignment with Virgin Blue, the NZ Listener reported Air New Zealand (our 'quality' airline we're so very proud of) was to 'downgrade' their short-haul services and go 'determinedly downmarket' on it's Australian and Pacific routes.

This morning Air New Zealand's CEO Rob Fyfe released this wee piece of PR genius and will be putting his credit card behind a bar in Auckland tonight with hours of giggly high fiving reminiscent of a sales department making budget...