#048 I'm sorry. Maybe you weren't Listening...

Ahahaha oh man, this has to be the most genius kiwi PR response to misinformed journalism I have seen in a short turnaround, in suuuch a long time.

After announcing a proposed alignment with Virgin Blue, the NZ Listener reported Air New Zealand (our 'quality' airline we're so very proud of) was to 'downgrade' their short-haul services and go 'determinedly downmarket' on it's Australian and Pacific routes.

This morning Air New Zealand's CEO Rob Fyfe released this wee piece of PR genius and will be putting his credit card behind a bar in Auckland tonight with hours of giggly high fiving reminiscent of a sales department making budget...